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US Motorcycle Thefts Down 6% in 2011

Americans reported 46,667 motorcycle thefts in 2011, a 6% decrease from 49,791 stolen motorcycles in 2010, reports the National Insurance Crime Bureau. Despite the drop in reported thefts, the non-profit organization representing nearly 1100 property and casualty insurance companies says the theft rate still averages out to one motorcycle stolen every 11 minutes in the U.S. The numbers were published in the NICB’s 2011 ForeCAST Report which examined theft reports as well as recoveries.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

2013 Harley-Davidson Models Revealed in CARB Documents

The bulk of the 2013 Harley-Davidson model lineup has been revealed in documents released by the California Air Resources Board. While this is a fairly lengthy list of models, it may not be complete as Harley-Davidson sometimes saves a couple of new model announcements for later in the year. Most of the models revealed are returning models but there are a couple of omissions as well as several additions, including new anniversary models celebrating Harley-Davidson’s upcoming 110th anniversary.