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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

AMA Ice Racing Grand Championship Adds Ice Moto Competition

If you’ve been paying attention around here, you’ll know that we love ice racing here on Motorcycle.com. Editors Troy Siahaan and Tom Roderick got a first-hand taste of ice racing last winter, and we got a real kick out of seeing racers Brad Baker, Jared Mees and Nichole Mees taking Harley-Davidson Street 750s onto ice during the Winter X Games. That’s why we’re looking forward to the American Motorcyclist Association Ice Racing Grand Championships, Feb.

Top-Selling Motorcycles in US in 2013: Harley-Davidson Street Glide Special and Breakout

It’s almost automatic every time we write about Harley-Davidson that the company’s critics jump out to say how its bikes are heavy or assembled from parts bin leftovers or technologically decades behind its competitors. What these naysayers either forget or completely ignore is that Harley-Davidson motorcycles continue to sell. In its first quarter 2014 financial report, Harley-Davidson reported a 5.8% increase in motorcycle sales including 3.0% in the U.S.