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Survey Says Harley-Davidson and BMW Motorcycles Less Reliable Than Japanese – But Owners Don’t Care

A new survey conducted by the Consumer Reports National Research Center finds BMW and Harley-Davidson  owners are much more likely to report major problems with their motorcycles than owners of Honda, Kawasaki and Yamaha motorcycles. The survey, which will appear on the April 2013 issue of Consumer Reports, says one in three BMW owners reported experiencing a major problem with their bikes in the last four years. Harley-Davidson owners were slightly better, with one in four reporting serious issues.

Harley-Davidson Reports Q2 2014 Sales Results

Harley-Davidson reported a net income of $354.2 million over the second quarter of 2014, thanks to a 12.4% increase in sales revenue. Actual motorcycle sales volume stayed about even, however, with unit sales increasing to just 90,218 motorcycles from 90,193 sold in the same quarter last year. Though sales were statistically the same as they were last year, Harley-Davidson generated $1.48 billion in revenue from motorcycle sales alone, up 16.2% from the $1.27 billion reported in the second quarter of 2013.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.