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Harley’s Behind the Scenes at The Art of Rebellion

On February 7th, 2009, at the Robert Berman Gallery in Santa Monica’s Bergamot Station Arts Center, Harley-Davidson gathered 11 of today’s most relevant and exciting artists to present their take on the theme of rebellion. Because the event was so popular, The Art of Rebellion one-night only event quickly became a month long showing. Artwork was for sale and the proceeds were donated to Art Matters, a foundation that assists socially and aesthetically groundbreaking artists.

Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.

The 2022 Harley-Davidson Icons Model May Be the Low Rider El Diablo

The devil is in the details Earlier this year, Harley-Davidson revealed a new Low Rider ST featuring a FXRT-inspired fairing. Initial reaction to the Low Rider ST was very positive, with Jochen Zeitz, Harley-Davidson chief executive officer, claiming in Harley-Davidson’s Q4 earnings call “demand was so high for this bike that we sold out our first consumer allocation in 10 minutes.” While the retro fairing might not appeal to everyone, one other critique about the FXLRST (and a few other bikes in the 2022 lineup) is the rather drab selection of colors: Vivid Black and Gunship Gray. If you’re looking for a more vibrant Low Rider ST, you may want to wait a bit longer, as Harley-Davidson will be introducing a new variant to be called the “Low Rider El Diablo.” The name appears in vehicle emissions certification from the U.S.