2011 Harley-davidson Xl883l - Sportster Superlow on 2040-motos

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Moto blog

New Delhi Auto Expo 2012 – Motorcycle Manufacturers Draw Battle Lines for World’s Second Largest Market

In past years, the biennial Auto Expo in India slipped under the radar while the industry was focused more on shows such as EICMA in Italy and Intermot in Germany. But with India’s middle class starting to flex its financial muscle while other markets continue to struggle, the New Delhi show is becoming much more prominent, with major OEMs positioning themselves to claim a piece of the India’s 13 million vehicles-a-year market. We’ve already looked at India-produced Royal Enfield’s new Thunderbird 500 and Hero Moto’s hybrid scooter concept which debuted at the Auto Expo, and today we’ll look at what the major international OEMs presented.

New Harley-Davidson Sportster for India to Use 500cc V-Twin

When Harley-Davidson first entered the Indian market, The Motor Company decided to import existing models as complete knockdown kits for final assembly in the burgeoning market. Considering the average motorcycle in India has a displacement smaller than 200cc, it was inevitable Harley-Davidson would eventually have to produce a small-displacement model rather than rely on its existing product line which currently lists the 883cc sportsters as its smallest bikes. Despite a denial last May by Harley-Davidson India’s Managing Director Anoop Prakash, it now appears Harley-Davidson is set to announce a new small-displacement model to be produced in India at the 2014 Indian Auto Expo next February.

Harley-Davidson Christmas Commercial

Every year it seems that newspaper advertisements, radio and TV commercials for Christmas start earlier and earlier. As soon as the sun begins to set on Halloween, department stores begin packing shelves and websites start stocking inventory in preparation for the impending feeding frenzy that will occur for the most commercial of holidays next to valentine’s day. While spending the holiday with family normally keeps me blitzed off eggnog and most of these aforementioned advertisements are enough to make me want to book a cruise for an entire fortnight at the end of December, this one commercial for Harley-Davidson made me laugh.