2011 Harley-davidson Softail on 2040-motos

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Five Takeaways from Harley-Davidson's Q4 2022 Results

Del Mar delays, Project Fuel and the X350RA Harley-Davidson presented its fourth quarter 2022 financial results, and the results were generally strong, but not without a few hiccups. The quarter was strong, compared to the previous year, with revenues ($1.14 billion vs $1.02 billion), operating income (profit of $4 million vs loss of $7 million) diluted earnings per share ($0.28 versus $0.14) showing increases in 2022. For the year, Harley-Davidson reported revenues of $5.76 billion compared to $5.34 billion in 2021, and an operating income of $909 million compared to $823 million in the previous year.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

New Harley-Davidson Sportster for India to Use 500cc V-Twin

When Harley-Davidson first entered the Indian market, The Motor Company decided to import existing models as complete knockdown kits for final assembly in the burgeoning market. Considering the average motorcycle in India has a displacement smaller than 200cc, it was inevitable Harley-Davidson would eventually have to produce a small-displacement model rather than rely on its existing product line which currently lists the 883cc sportsters as its smallest bikes. Despite a denial last May by Harley-Davidson India’s Managing Director Anoop Prakash, it now appears Harley-Davidson is set to announce a new small-displacement model to be produced in India at the 2014 Indian Auto Expo next February.