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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Are You an Expert on Electric Vehicles? Come Work on Harley-Davidson’s Project LiveWire

Harley-Davidson is on a bit of a hiring spree following its Project LiveWire announcement, posting several new engineering job listings to work on the company’s electric motorcycle. In the week since Harley-Davidson announced Project LiveWire, the Motor Company has posted several open positions on its online job board calling for applicants with a background in electric vehicles and electromechanical engineering. Discuss this at our Harley-Davidson LiveWire Forum.

2014 AMA Flat Track: Springfield Mile I Results

Bryan Smith edged out Kenny Coolbeth Jr. by a mere 0.041 seconds to win the AMA Pro Flat Track Experts Twins race at the Springfield Mile. The ten laps of the race saw Smith and his Kawasaki battling for the lead with Coolbeth and Jake Johnson and Jared Mees sitting close behind waiting for an opening.