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Harley-Davidson Consolidates Businesses in Spain, Portugal and Italy

In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company. Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market. The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy.

A (Not So) Silent Night from Harley-Davidson – Video

It’s probably not conducive for sleeping in heavenly peace, but Harley-Davidson has released a Christmas-themed ad with the song “Silent Night” performed by the revving V-Twin engine of a Softail Breakout. Titled “The Sound of the Festive Season”, the ad spot was produced by U.K agency Big Communications for Harley-Davidson Europe Middle East and Africa. According to AdWeek, the ad was conceived, sold and produced in just 72 hours.

2022 Harley-Davidson Nightster RH975 First Look

Fast Facts Revolution Max 975T claims 90 hp at 7500 rpm and 70 lb-ft. at 5000 rpm Claimed 481 pound wet weight Price starts at $13,499 A fresh take on a classic After a brief teaser campaign, Harley-Davidson officially revealed the Nightster, a new Sportster model powered by a 975cc version of the liquid-cooled Revolution Max engine. Arriving in dealerships this month, the 2022 Harley-Davidson Sportster is priced at $13,499 for Vivid Black and $13,899 for the Gunship Grey or Redline Red color options.