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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Who To Watch In The AMA Pro Vance & Hines Harley-Davidson Series

The Vance & Hines Harley-Davidson Series is set to kick off this weekend at Daytona International Raceway, and the competition looks set to be as close as ever. In the contest’s three-year history, the combined margin of victory stands at just over two tenths of a second. And last year’s dogfight saw ninth position take the checkered flag less than eight tenths removed from the victory. Each previous contest has developed into a full-blown drafting war, with the class’ evenly matched machinery testing the tactical acumen of its pilots as they negotiate the high banks within inches of one another.

Bruce Willis Auctioning Motorcycles to Benefit Active and Retired Military

Actor Bruce Willis is auctioning five motorcycles from his personal collection to benefit the Boot Campaign, a Texas-based non-profit organization supporting active and retired members of the U.S. military. The motorcycles will be auctioned off every two months, starting from December 2012 to August 2013, with each auction running for up to 30 days at CharityBuzz.com.