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Motorcycle Thefts Down 11.2% in 2010

Motorcycle thefts in the U.S. are down for the fourth consecutive year in 2010,  according to a report from the National Insurance Crime Bureau. There were 49,791 reported motorcycle thefts in 2010, an 11.2% drop from the 56,093 thefts reported in 2009.

Zero Motorcycles Launches Dealer Network

Zero Motorcycles announced a new network of eight dealerships as the electric motorcycle company begins the transition from an online-based sales model to a traditional showroom sales model. Until now, Zero conducts its sales over the Internet with the help of a system of Independent Representatives around the country who use a handful of demo models instead of actual inventory to showcase the brand. As both demand and production have increased, Zero is ready to adopt a new dealer-based model.

Metzeler Me888 Marathon Ultra Introduced At V-Twin Expo

    At V-Twin Expo in Cincinnati this past weekend, Metzeler released the ME888 Marathon Ultra, a high-mileage tire with increased wet and dry performance intended of complement the top-selling ME880 Marathon. Also known as the Triple 8, the ME888 Marathon Ultra features newly processed compounds, updated structure and an innovative tread pattern, resulting in increased mileage while maintaining stability, handling, traction and safety in wet conditions. “We fine-tuned all the features that made the ME880 such a success, and then focused on significant mileage improvement,” Chris Wall, Metzeler Director of Marketing and Key Accounts, said.