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Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.

Mopar to Sponsor Canadian Superbike Championship

Chrysler’s parts and accessories brand Mopar has signed on to be the title sponsor for the 2012 Canadian Superbike Championship. Mopar replaces Parts Canada which recently ended a 22-year partnership with CSBK over controversial comments made by the series organizer on an Internet forum. The seven-round CSBK series includes separate pro and amateur Superbike and Sportbike classes, as well as a Harley-Davidson XR1200 Cup and a new spec series for young riders featuring the Honda CBR250R.

2013 Harley-Davidson World Ride Scheduled for June 23-24

Harley-Davidson riders around the world will head out on the road June 23-24 for the 2013 Harley-Davidson World Ride. The event is organized by the Harley Owners Group (H.O.G.), but non-members are invited to join in to celebrate Harley-Davidson‘s 110th anniversary as well as H.O.G.’s 30th anniversary. “Harley-Davidson is celebrating two big anniversaries this year, and the World Ride is a great way for riders around the world to celebrate them with us,” says Ken Knuteson, H.O.G.