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When in Rome for Harley’s 110th

In addition to all the other goings-on scheduled for Harley-Davidson’s 110th celebration in Rome, Italy, Pirelli and LowRide magazine are teaming up to bring Italian Motor Company enthusiasts even more. During the June 13-16 celebration Pirelli is setting up shop at Lido di Ostia, transforming the Rome Nautical Club in to the Pirelli Clubhouse for this occasion. Guests at the Pirelli Clubhouse can attend tattooing sessions, where images created by Fashion Tattoo Studio will be imprinted on a range of tires. For those who want to try the thrills of driving a racing car through iconic racetracks around the world, the Formula 1 simulator will be available throughout the four-day celebration. Also on show is the new summer collection of Pzero clothing.  Pirelli technicians will hold product workshops illustrating the importance of tires on custom motorcycles.

Donation of Photos and Memorabilia to Harley-Davidson Museum Reveal Glimpse of Early Days at Harley

Harley-Davidson Museum today posted on its Facebook page a selection of photos it received as part of collection of images and memorabilia donated by a former Harley employee. According to the Facebook post former H-D employee Bob Jameson donated “ two scrapbooks, numerous photographs, news clippings and other company related materials” for the museum’s collection. Jameson, following in his father’s footsteps, worked for The Motor Company, and in 1960 helped develop a motorcycle suited for use in the Vietnam war.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.