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Zero Enters South American Market

Zero Motorcycles has signed a distribution deal with the Brazilian dealer network Grupo Izzo, bringing its electric motorcycles to first Brazil, and soon across South America. Brazil is one of the world’s fastest growing markets for motorcycles, a market Zero hopes to tap with its new distribution deal. Grupo Izzo is based mainly in Brazil with 11 locations, but has plans to expand into other South American countries.

MSF Begins Year-long Real World Motorcycle Safety Study

The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.

Cubans Host First Harley-Davidson Rally

Relations between the U.S. and Cuba have been strained for decades but that hasn’t stopped some Cubans from enjoying a piece of Americana. About 70 Cuban Harley-Davidson riders (or “Harlistas” as they call themselves) gathered in the resort town of Varadero for the country’s first-ever Harley-Davidson rally.