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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

More Evidence of a Harley-Davidson Pan America 975 Emerges

Earlier this year, we wrote about how signs of a Pan America 975 were mistakenly mentioned in an official Harley-Davidson web page for an accessory locking fuel cap. Up until shortly after our article went live, the page listed the fuel cap as being compatible with the RA1250 (Pan America 1250) and RA1250S (Pan America 1250 Special) as well as two unannounced models: the RA975 and RA965S, which we assumed to be Pan America models powered by the 975cc version of the Revolution Max engine, like the one equipped on the Nightster. Motorcycle.com has now obtained further evidence of the existence of middleweight versions of Harley-Davidson’s adventure-tourer, once again from Harley itself, as well as the U.S.

Top 5 Motorcycle Helmets From J.D. Power

J.D. Power and Associates who do independent and unbiased surveys and polls have gathered information on customer satisfaction of motorcycle helmets. The study measures the overall satisfaction of motorcyclists with their new helmet in three key factors: ventilation, face shield, and design and styling; which consist of 11 attributes: quietness; ventilation/air flow; de-fogging; face shield ability to keep wind out; face shield ability to resist scratching; ease of replacing face shield; scratch resistance of shell; color/graphic design; weight; ease of fastening the strap; and fit and comfort.