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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Mustang Announces Metal Flake Seat Colors and Display for Sturgis

Just in time for Sturgis, Mustang Seats has release new color options for its custom seats. Designed to match the retro colors on Harley-Davidson’s Hard Candy Custom collection, the vinyl seats have metal flake in six available colors available on Mustang’s Tripper Solo, Tripper Fastback and DayTripper seats. According to Mustang, after the starting its custom seat program last fall, so many customers requested a metal flake option that they had to provide it.

AMA Pro Racing Announces Basic Twins Flat Track Class for 2014 Season

AMA Pro Racing announced a new class for Flat Track racing designed to provide a new stepping stone for up-and-coming Pro-licensed racers, replacing the Pro Singles class in 2014. The new class, to be called Basic Twins, is more or less a revival of the Basic Expert Twins division that ran during the 2007 and 2008 seasons, but dropped when the Pro Singles class was introduced for 2009. The new class will give young racers a chance to showcase their skills on Twins, easing their transition to eventually enter the Grand National Expert Twins class.