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Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Lehman Trikes Founder Passes at 60

Lehman Trikes announced the passing of its founder and director, John K. Lehman, from heart failure brought on by an embolism. The 2009 Sturgis Hall of Fame member died Jan.

Showdown: BMW R 1250 GS Vs Harley-Davidson Pan America 1250 Special

The OG Adventure Tourer takes on the young upstart Credit: Photos by Evans Brasfield; Video by: Sean Matic | Videos by Sean Matic C’mon, you knew it was going to happen. How could we not put the newcomer to the ADV scene head-to-head with the long standing heavyweight from the Fatherland? Our comparison of the Harley-Davidson Pan America 1250 Special and BMW R 1250 GS kicks off a series of monthly two-bike tests for 2022.