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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Opens First Showroom in Vietnam

Harley-Davidson has opened its first dealership in Vietnam, the world’s fourth largest market for motorcycles. Located in Phu My Hung in District 7 of Ho Chi Minh City, the new Harley-Davidson of Saigon opened its doors this past weekend with a full lineup of 27 models. Vietnam is one of the world’s largest markets with sales of 3.1 million two-wheelers in 2012, trailing only China, India and Indonesia.

Harley Celebrates Its 120th Birthday With Seven Anniversary Models - And A Few Surprises

Also, the Breakout is back and the Road Glide now comes in trike form. Harley-Davidson turns 120 this year, and to celebrate model year 2023, The Motor Company has turned to its once-every-five-year playbook and unveiled seven limited-edition models to commemorate the occasion. Say hello to the: Ultra Limited Anniversary Tri Glide Ultra Anniversary Street Glide Special Anniversary (Black Trim) Road Glide Special Anniversary (Black Trim) Fat Boy 114 Anniversary Heritage Classic 114 Anniversary (Chrome Trim) CVO Road Glide Limited But that’s not all; for ’23, Harley is also gracing us with a few more models: the return of the Breakout, the Road Glide 3 Trike, the Nightster Special, and a restyled Freewheeler.