2009 Harley-davidson Ultra Classic Electra Glide on 2040-motos

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Sons Of Anarchy Claims “We Basically Saved Harley.”

“We basically saved Harley,” says Sons of Anarchy co-star Mark Boone Jr. (Bobby) to Susan Carpenter of The Hollywood Reporter. In a time before the economic meltdown, motorcycle sales, especially for Harley-Davidson, were booming. After the collapse, sales have only started to pick up again within the past two years (at nowhere near pre-2008 levels, however).