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New Screamin’ Eagle Drag Racing Championship Series for 2013

The NHRA today announced the formation of the Screamin’ Eagle Championship Motorcycle Series for 2013. The new series will feature five classes: Top Fuel, Pro Gas, Draggin’ Bagger, Street Pro and Hot Street. The 10-race series will compete at divisional events as part of the NHRA Lucas Oil Drag Racing Series, in addition to the Sportsman ET Motorcycle class that currently competes at various NHRA divisional events.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Tops 2013 Pied Piper Prospect Satisfaction Index

Harley-Davidson dealers outscored dealers from other brands to take the top spot in the Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study for the second consecutive year. The annual study measures the effectiveness of motorcycle dealerships, rating them on how they perform in different categories, such as inviting customers to sit on a floor model, offering demo rides and asking for a customer’s contact information.