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Harley-Davidson Launches Denim Line For Men

Harley-Davidson has just released new denim styles to supplement the existing line of jeans offered as part of its Harley-Davidson MotorClothes collection. The two new styles offer a variety of washes, waist size and inseam. Highlights include a slimmer fit, darker washes and features developed specifically for riding.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Aerosmith and Toby Keith to Join Kid Rock as Headliners of Harley-Davidson’s 110th Anniversary Celebrations

Rock and Roll Hall of Famers Aerosmith and country artist Toby Keith were introduced as headline performers along with the previously announced Kid Rock for Harley-Davidson‘s 110th anniversary celebration. Each headline concert will be held at the Marcus Amphitheater at the south side of Henry Maier Festival Park (A.K.A. the Summerfest Grounds) in Harley-Davidson‘s hometown Milwaukee.