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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Sign Up Now For An Edelweiss Harley-Davidson Tour

Edelweiss Bike Travel has over 34 years of expertise in worldwide motorcycle touring and has created a range of once-in-a-lifetime touring rides for both new and experienced riders. The new Harley-Davidson Authorized Tours provided by the Edelweiss team include a breathtaking ride through the beauty of the Bavarian Forest and ancient Habsburg Empire, a spectacular journey through the rugged scenery of Scotland and an unforgettable adventure through the stunning landscape of Morocco on the African continent. Harley-Davidson Authorized Tours operates over 200 tours globally each year.

Barbie and Ken get biker makeover

IF YOU'VE a young daughter and you want to keep her away from motorcycles when she's older (or more likely the men that ride them) then look away now.Yes folks, Barbie and Ken are getting serious makeover to keep them up-to-date for 2010 - the new Harley-Davidson endorsed couple now come complete with biker gear, tattoos and even piercings (a Prince Albert, perhaps?). It makes you wonder what Mattel, the company behind the plastic duo, has next in the pipeline. Maybe they'll have a model of Birmingham airport, where Ken can kick the sh*t out of rival bike gang members?