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Harley Riders Wear Pink for Breast Cancer Awareness

The Harley-Davidson family of riders and fans has a promise for women affected by breast cancer: You’re not alone, because we ride with you. These riders and fans added extra horsepower to that promise by raising more than $1 million for organizations that support and empower women affected by breast cancer through the purchase of Harley-Davidson Genuine MotorClothes Pink Label Collection apparel and merchandise. “The brave and courageous women who have shared with us stories of battling breast cancer are the inspiration for the Pink Label Collection,” said Karen Davidson (right), Creative Director of General Merchandise and granddaughter of a Harley-Davidson Motor Company founder.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Scott Russell, Neale Bayle On Talking Motorcycles With Barry Boone Tonight, 8pm EST

On tonight’s internet radio show Talking Motorcycles With Barry Boone, Scott Russell, Neale Bayle, and Mia the Flat Track Maiden give host Barry Boone an earful. While Scott Russell’s name is forever tied to Daytona International Speedway, “Mr. Daytona” amassed more than 40 national wins.