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New Delhi Auto Expo 2012 – Motorcycle Manufacturers Draw Battle Lines for World’s Second Largest Market

In past years, the biennial Auto Expo in India slipped under the radar while the industry was focused more on shows such as EICMA in Italy and Intermot in Germany. But with India’s middle class starting to flex its financial muscle while other markets continue to struggle, the New Delhi show is becoming much more prominent, with major OEMs positioning themselves to claim a piece of the India’s 13 million vehicles-a-year market. We’ve already looked at India-produced Royal Enfield’s new Thunderbird 500 and Hero Moto’s hybrid scooter concept which debuted at the Auto Expo, and today we’ll look at what the major international OEMs presented.

Zero Motorcycles Launches Dealer Network

Zero Motorcycles announced a new network of eight dealerships as the electric motorcycle company begins the transition from an online-based sales model to a traditional showroom sales model. Until now, Zero conducts its sales over the Internet with the help of a system of Independent Representatives around the country who use a handful of demo models instead of actual inventory to showcase the brand. As both demand and production have increased, Zero is ready to adopt a new dealer-based model.

A Seattle Seahawks-Themed Motorcycle. Why? Because Football. And Charity.

With the return of football season upon us (that’s American football for our international readers), we thought it best to feature, what else, but a motorcycle. In this particular case, it’s a Seattle Seahawks-themed custom based on a 2005 Harley-Davidson Road King, the same year the Hawks made it to the Super Bowl. The man behind the custom, award-winning bike builder and Seattle resident, Keith Wong, was approached by Patrick ‘PT’ Town, the founder and executive director of Union Ride & Charity Rally - a charity event to raise money for several non-profits including Northwest Harvest, A.N.E.W., Helmets to Hardhats and the Awareness, Education and Prevention of Traumatic Brain Injury (TBI) in Youth Football.