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Harley-Davidson Reports Q2 2014 Sales Results

Harley-Davidson reported a net income of $354.2 million over the second quarter of 2014, thanks to a 12.4% increase in sales revenue. Actual motorcycle sales volume stayed about even, however, with unit sales increasing to just 90,218 motorcycles from 90,193 sold in the same quarter last year. Though sales were statistically the same as they were last year, Harley-Davidson generated $1.48 billion in revenue from motorcycle sales alone, up 16.2% from the $1.27 billion reported in the second quarter of 2013.

Harley-Davidson Launches The Harley-Davidson Riding Academy

Harley-Davidson‘s rider training program has revamped itself and even changed its name. Now the new Harley-Davidson Riding Academy is the only national rider training program hosted by Harley-Davidson dealerships and conducted on an all-new Harley-Davidson motorcycle. Since its inception in 2000, Harley-Davidson’s rider training program has successfully trained more than 350,000 new riders with a premium Motorcycle Safety Foundation (MSF)-approved rider training experience that guides students on their journey from the classroom to the street with an emphasis on building student confidence on their road to independence.

Harley-Davidson Offers “Steel Toe Tour” of York Factory

Harley-Davidson is adding a new factory tour program offering visitors a personal look at the company’s York production facility. For years, the M has been offering free factory tours of its operations in York, Pa., Kansas City, Mo., Tomahawk, Wis., and Menomonee Falls, Wis., facilities. In 2009, Harley-Davidson introduced a premium tour that takes guests into “employee-only” areas called the “Steel Toe Tour” at its Menomonee Falls location.