2008 Harley-davidson Ultra Classic Touring on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Elvis' Harley

Today (August 16) it's exactly 35 years since Elvis died (or didn't, depending on your beliefs on the matter) so we thought we'd mark the moment with this – Elvis Presley's own 1956 Harley-Davidson. Elvis is so inextricably linked to Harleys that he's even become subject of an endlessly-circulating internet myth. You know, the one where a guy finds an old Harley for a few bucks, starts to restore it and discovers an 'Elvis' inscription under the seat.

Zero Motorcycles Launches Dealer Network

Zero Motorcycles announced a new network of eight dealerships as the electric motorcycle company begins the transition from an online-based sales model to a traditional showroom sales model. Until now, Zero conducts its sales over the Internet with the help of a system of Independent Representatives around the country who use a handful of demo models instead of actual inventory to showcase the brand. As both demand and production have increased, Zero is ready to adopt a new dealer-based model.