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New Delhi Auto Expo 2012 – Motorcycle Manufacturers Draw Battle Lines for World’s Second Largest Market

In past years, the biennial Auto Expo in India slipped under the radar while the industry was focused more on shows such as EICMA in Italy and Intermot in Germany. But with India’s middle class starting to flex its financial muscle while other markets continue to struggle, the New Delhi show is becoming much more prominent, with major OEMs positioning themselves to claim a piece of the India’s 13 million vehicles-a-year market. We’ve already looked at India-produced Royal Enfield’s new Thunderbird 500 and Hero Moto’s hybrid scooter concept which debuted at the Auto Expo, and today we’ll look at what the major international OEMs presented.

Harley-Davidson’s Vanity Fair Photo Shoot

Harley-Davidson has JUST uploaded a new video to YouTube (seriously! It was at 0 views when I got there!).  The video is a behind the scenes look at Harley-Davidson’s photo shoot for an upcoming issue of Vanity Fair. Watch the behind the scenes footage from Harley-Davidson’s new print campaign in the June Issue of Vanity Fair that salutes women riders and encourages females who have not yet hit the road on two wheels to “experience life with no regrets.” The women featured are health and wellness expert and NBCs The Biggest Loser trainer Jillian Michaels; Grammy®-winning singer-songwriter Jewel; television and film actor Tricia Helfer; and Los Angeles rider/entrepreneur Deborah DiMiceli.

Harley-Davidson Ultimate Learn-to-Ride Contest for Women

Harley-Davidson announced a new contest for women looking to get started into riding motorcycles. The “Ultimate Learn-to-Ride” Experience will award four women with a prize package including a new Harley-Davidson Sportster personally designed through the H-D1 Factory Customization program, $1,000 in Harley-Davidson apparel and a trip for two to Milwaukee to take the Harley-Davidson Riders Edge rider course. To enter, visit www.h-d.com/mytime and fill out the form.