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Mopar to Sponsor Canadian Superbike Championship

Chrysler’s parts and accessories brand Mopar has signed on to be the title sponsor for the 2012 Canadian Superbike Championship. Mopar replaces Parts Canada which recently ended a 22-year partnership with CSBK over controversial comments made by the series organizer on an Internet forum. The seven-round CSBK series includes separate pro and amateur Superbike and Sportbike classes, as well as a Harley-Davidson XR1200 Cup and a new spec series for young riders featuring the Honda CBR250R.

Confirmed: Next Harley-Davidson Sportster Will Use Revolution Max 975 Engine

The Nightster 975 has a certain ring to it We are less than a week away from the official reveal of Harley-Davidson‘s next Sportster, but we’ve managed to confirm the new model will use a 975 version of the Revolution Max engine. Harley-Davidson has been slowly revealing details of the new model, first with a teaser video and a number of social media posts. We’ve previously speculated that the new model will use a smaller displacement version of the Sportster S‘ Revolution Max 1250T engine, with clues such as the telescopic fork, twin rear shocks and single front disc hinting at a less performance-oriented focus.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.