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Moto blog

Harley-Davidson Motorclothes Turns to 3M For Conspicuous Riding Gear

Motorcyclists should always be concerned with their conspicuity. Never is this more important than in the rain or after dark where vision is severely limited. The Motorclothes division of Harley-Davidson decided highlight its riding gear – literally.

Harley-Davidson Confirms 500cc Model on the Way, Says Electric Harleys Not That Far-Fetched

It’s only been a couple of weeks since Harley-Davidson broke new ground by unveiling new “Twin-Cooled” liquid precision-cooling engine technology its new Project Rushmore suite of customer-driven refinements, but the Motor Company appears to have even more ambitious plans in the works. Speaking at Harley-Davidson’s 110th anniversary celebrations, Chief Operating Officer Matthew Levatich confirmed the company is producing a new 500cc model and opened the possibility of an electric Harley-Davidson somewhere down the line. We’ve previously written about Harley-Davidson’s plans to introduce a new 500cc V-Twin model for the Indian market.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.