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New 2012 Harley-Davidson Models Named in CARB Documents

Documents released by the California Air Resources Board reveal two new models from Harley-Davidson’s 2012 lineup: a 10th anniversary edition V-Rod and a new member of the Dyna family. The CARB documents list motorcycles that have received approval for the state of California. The Motor Company has received approval for several 2012 models including the 2012 Harley-Davidson Night Rod Special Anniversary and the 2012 Harley-Davidson Switchback.

The 2022 Harley-Davidson Icons Model May Be the Low Rider El Diablo

The devil is in the details Earlier this year, Harley-Davidson revealed a new Low Rider ST featuring a FXRT-inspired fairing. Initial reaction to the Low Rider ST was very positive, with Jochen Zeitz, Harley-Davidson chief executive officer, claiming in Harley-Davidson’s Q4 earnings call “demand was so high for this bike that we sold out our first consumer allocation in 10 minutes.” While the retro fairing might not appeal to everyone, one other critique about the FXLRST (and a few other bikes in the 2022 lineup) is the rather drab selection of colors: Vivid Black and Gunship Gray. If you’re looking for a more vibrant Low Rider ST, you may want to wait a bit longer, as Harley-Davidson will be introducing a new variant to be called the “Low Rider El Diablo.” The name appears in vehicle emissions certification from the U.S.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.