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Marlon Brando Estate Files Suit Against Harley-Davidson

Brando Enterprises, an operating entity that protects the Marlon Brando brand on behalf of the actor’s family, has filed a lawsuit against Harley-Davidson. The suit alleges Harley-Davidson used the legendary actor’s name without a license for a leather riding boot called “The Brando”. “It is interesting that Harley-Davidson – a company that is vigorously protective of its own brand – would seek to exploit an iconic property without benefit of a licensing agreement,” says  Jeffrey I.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Cubans Host First Harley-Davidson Rally

Relations between the U.S. and Cuba have been strained for decades but that hasn’t stopped some Cubans from enjoying a piece of Americana. About 70 Cuban Harley-Davidson riders (or “Harlistas” as they call themselves) gathered in the resort town of Varadero for the country’s first-ever Harley-Davidson rally.