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Harley-Davidson Dealers Top 2012 Pied Piper Prospect Satisfaction Index

Harley-Davidson dealerships topped the rankings for the 2012 edition of the Pied Piper Prospect Satisfaction Index, an industry benchmarking study examining how well dealerships treat customers, and turning shoppers into buyers. The Pied Piper PSI rated different manufacturers’ dealerships in a number of categories to produce an overall score. The study was conducted between July 2011 and April 2012 with 1,653 anonymous “mystery shoppers” gathering information at different dealerships across the U.S.

Harley Unveils Street Line in X Games Ice Racing Exhibition – Video

No, you didn’t read that headline wrong. Harley-Davidson will reveal its Street line of motorcycles to the US market at the X Games today with an ice racing exhibition. While exciting, the winter X Games have clearly been lacking one thing – motorcycles – and the Motor Company has joined with ESPN to bring ice racing to mainstream audiences. What could be a better way to introduce the Street 750 to a young, adventure sports-focused market to the Harley line designed by and for them?

Harley-Davidson Opens First Showroom in Vietnam

Harley-Davidson has opened its first dealership in Vietnam, the world’s fourth largest market for motorcycles. Located in Phu My Hung in District 7 of Ho Chi Minh City, the new Harley-Davidson of Saigon opened its doors this past weekend with a full lineup of 27 models. Vietnam is one of the world’s largest markets with sales of 3.1 million two-wheelers in 2012, trailing only China, India and Indonesia.