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Moto blog

When in Rome for Harley’s 110th

In addition to all the other goings-on scheduled for Harley-Davidson’s 110th celebration in Rome, Italy, Pirelli and LowRide magazine are teaming up to bring Italian Motor Company enthusiasts even more. During the June 13-16 celebration Pirelli is setting up shop at Lido di Ostia, transforming the Rome Nautical Club in to the Pirelli Clubhouse for this occasion. Guests at the Pirelli Clubhouse can attend tattooing sessions, where images created by Fashion Tattoo Studio will be imprinted on a range of tires. For those who want to try the thrills of driving a racing car through iconic racetracks around the world, the Formula 1 simulator will be available throughout the four-day celebration. Also on show is the new summer collection of Pzero clothing.  Pirelli technicians will hold product workshops illustrating the importance of tires on custom motorcycles.

Jury Dismisses Suit Against Harley-Davidson Over ABS Indicator

A Sacramento Superior Court jury has dismissed a lawsuit filed against Harley-Davidson involving a 2009 accident that left one of the plaintiffs with severe brain injuries. Judy Wilson was injured in an April 11, 2009, crash after her husband, Jack, locked the rear wheel of his non-ABS equipped 2008 Harley-Davidson Road Glide. The plaintiffs contended they believed their  was equipped with ABS because the instrument panel had an ABS indicator icon and from the salesperson’s sales pitch.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.