2004 Harley-davidson Fxstdse2 Screamin Eagle Softail Deuce Cruiser on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Archive Collection

Harley-Davidson has been building motorcycles for a long time. Over 105 years in fact, according to the summer celebration I attended in Milwaukee last summer. Who could have guessed over a century ago that the company would be alive and thriving today?

Afghan Heroes tribute Harley MT350

The above Harley-Davidson MT350 has been created in honor of the UK soldiers killed over the last ten years in the Afghanistan conflict. This particular MT350 was previously used by British forces in Afghanistan and will now act as a memorial for the charity Afghan Heroes. The tribute was created by Paul Ferguson and Martin Turner, and now features the name of each fallen serviceman or woman, accompanied by their age and the date they were killed in action.