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Motorcycle Buying Tips For Women

Over the past few years, especially since the height of the economic crisis, more and more women have turned to motorcycling both as a way to save on fuel costs, but also to experience the joys of the open road. In an article recently published by Consumer Reports, some tips are provided for women looking to enter the sport for the first time. The first bit of advice is to “Sit on a lot of different bikes first,” says Angela Annamalai of Shelby’s Powersports in Bronx, New York.

2011 US Motorcycle Helmet Satisfaction Study by J.D. Powers and Associates

Arai retained the top spot on J.D. Power and Associates’ 2011 U.S. Motorcycle Helmet Satisfaction Study, sharing top honors with Icon.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.