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Moto blog

Harley-Davidson Racers Visiting Troops In Middle East

A large number of military personnel are also motorcyclists, with many dreaming of the day they can hop back on their steeds after deployment. Harley-Davidson understands this, and in cooperation with Army Special Forces Association Chapter 64, Harley-Davidson Screamin’ Eagle/Vance & Hines riders Eddie Krawiec and Andrew Hines are joining Summit Racing Equipment and Armed Forces Entertainment November 18-22 for Operation Appreciation, an annual visit to American troops stationed overseas. After three years of visiting American military personnel based in Europe, Operation Appreciation will travel to the Middle East to visit troops in Kuwait, the United Arab Emirates, and Bahrain.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Zero Enters South American Market

Zero Motorcycles has signed a distribution deal with the Brazilian dealer network Grupo Izzo, bringing its electric motorcycles to first Brazil, and soon across South America. Brazil is one of the world’s fastest growing markets for motorcycles, a market Zero hopes to tap with its new distribution deal. Grupo Izzo is based mainly in Brazil with 11 locations, but has plans to expand into other South American countries.