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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2023 LiveWire S2 Del Mar Launch Edition First Look

$17,699 for LE model, target price of $15,000 for full production run LiveWire officially revealed its new S2 Del Mar, the brand’s second electric motorcycle and the first to use its new S2 Arrow architecture. Pre-orders for the Launch Edition model are now open, with an MSRP of $17,699 with deliveries to begin in Spring 2023. A full production run will also begin in 2023, with LiveWire targeting an MSRP of $15,000.

Harley-Davidson Raises $160,000 for USO

Harley-Davidson helped raise $160,000 for care packages to overseas troops through the United Service Organizations. The Motor Company challenged its dealers and over 200 chapters of the Harley Owners Group to raise over $500 each from Nov. 1 to Dec.