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2012 US Motorcycle Sales Results – Industry Reports 2.6% Increase

The Motorcycle Industry Council reported a 2.6% increase in motorcycle sales in the U.S. market for 2012. According to the industry group’s figures, American consumers purchased 452,386 motorcycles in 2012 compared to 440,899 motorcycles in 2011.

Zero Enters South American Market

Zero Motorcycles has signed a distribution deal with the Brazilian dealer network Grupo Izzo, bringing its electric motorcycles to first Brazil, and soon across South America. Brazil is one of the world’s fastest growing markets for motorcycles, a market Zero hopes to tap with its new distribution deal. Grupo Izzo is based mainly in Brazil with 11 locations, but has plans to expand into other South American countries.

Harley-Davidson’s Vanity Fair Photo Shoot

Harley-Davidson has JUST uploaded a new video to YouTube (seriously! It was at 0 views when I got there!).  The video is a behind the scenes look at Harley-Davidson’s photo shoot for an upcoming issue of Vanity Fair. Watch the behind the scenes footage from Harley-Davidson’s new print campaign in the June Issue of Vanity Fair that salutes women riders and encourages females who have not yet hit the road on two wheels to “experience life with no regrets.” The women featured are health and wellness expert and NBCs The Biggest Loser trainer Jillian Michaels; Grammy®-winning singer-songwriter Jewel; television and film actor Tricia Helfer; and Los Angeles rider/entrepreneur Deborah DiMiceli.