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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Edelweiss Bike Travel And Harley-Davidson Team Up

Harley-Davidson is teaming up with Edelweiss Bike Travel as part of its Harley-Davidson authorized tours program to offer riders a brand-new selection of premium riding tours across Europe and Africa. Edelweiss Bike Travel has more than 30 years of expertise in worldwide motorcycle touring and has created a range of once-in-a-lifetime touring rides for both new and experienced riders. The new Harley-Davidson authorized tours provided by the Edelweiss team include a breath-taking ride through the beauty of the Bavarian Forest and ancient Habsburg Empire, a spectacular journey through the rugged scenery of Scotland and an unforgettable adventure through the stunning landscape of Morocco on the African continent.

Motorcycle Thefts Down 11.2% in 2010

Motorcycle thefts in the U.S. are down for the fourth consecutive year in 2010,  according to a report from the National Insurance Crime Bureau. There were 49,791 reported motorcycle thefts in 2010, an 11.2% drop from the 56,093 thefts reported in 2009.