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Zero Enters South American Market

Zero Motorcycles has signed a distribution deal with the Brazilian dealer network Grupo Izzo, bringing its electric motorcycles to first Brazil, and soon across South America. Brazil is one of the world’s fastest growing markets for motorcycles, a market Zero hopes to tap with its new distribution deal. Grupo Izzo is based mainly in Brazil with 11 locations, but has plans to expand into other South American countries.

Harley-Davidson Tops 2013 Pied Piper Prospect Satisfaction Index

Harley-Davidson dealers outscored dealers from other brands to take the top spot in the Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study for the second consecutive year. The annual study measures the effectiveness of motorcycle dealerships, rating them on how they perform in different categories, such as inviting customers to sit on a floor model, offering demo rides and asking for a customer’s contact information.

Mustang Announces Metal Flake Seat Colors and Display for Sturgis

Just in time for Sturgis, Mustang Seats has release new color options for its custom seats. Designed to match the retro colors on Harley-Davidson’s Hard Candy Custom collection, the vinyl seats have metal flake in six available colors available on Mustang’s Tripper Solo, Tripper Fastback and DayTripper seats. According to Mustang, after the starting its custom seat program last fall, so many customers requested a metal flake option that they had to provide it.