2003 Harley Davidson 883 Hugger 100th Anniversary on 2040-motos

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US Highland Making a Comeback

US Highland appears to be making a comeback, announcing plans to begin processing new orders and having discussions with several OEMs for the use of the Oklahoma company’s powertrains. The Tulsa-based company did not mention which OEMs it is working with, though US Highland says the discussions could result in sales of over 20,000 units per year. The company is developing fuel injected V-Twin engines in 750cc, 950cc and 1050cc displacements and Singles in 350cc, 450cc and 507cc displacements.

Brammo Hires Ex-Harley-Davidson Dealer Development Director

Brammo has hired former Harley-Davidson dealer development director Jim Marcolina to develop the electric motorcycle maker’s North American dealer network. Marcolina was director of dealer development and dealer relations at Harley-Davidson after joining the Motor Company as a district sales manager. Brammo will rely on Marcolina’s experience working with Harley-Davidson’s dealer network to help establish its own fledgling network.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.