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Harley-Davidson Consolidates Businesses in Spain, Portugal and Italy

In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company. Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market. The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy.

Motus Hires Former H-D Test Rider + Video

Bruce Edmiston was a Harley-Davidson test rider for over 20 years. In that time, he estimates he’s racked up well north of 500,000 miles on a wide variety of motorcycles from many different parts of the world. He retired from Harley-Davidson in 2009, but the prospect of helping Motus develop an all-American sport-tourer was just the opportunity he needed to come out of retirement and utilize his test riding expertise.

2023 Harley-Davidson Lineup to Include Breakout 117, X350RA, and Electra Glide Highway King

All will be revealed Jan. 18 We’re just a few days into the new year, and Harley-Davidson has already started shipping 2023 models to dealerships. These are mainly carry-over models, returning for 2023 with new colors, which should prepare dealers ahead of Harley-Davidson’s launch event on Jan.