2002 Harley-davidson Heritage Softail Classic Flstc on 2040-motos

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

£14,795 for a one-off Harley Sportster

A UNIQUE Harley-Davidson motorcycle – the only one in the UK – has been created by a Scottish dealership. Glasgow-based West Coast Harley-Davidson’s customised Bobber style XL1200 Nightster screams style and individuality, with a Harley-Davidson Factory Radical Paint set and a host of added accessories. Named Devil’s Infantry, the paint kit on the striking machine is one of just five across Europe, Africa and the Middle East.

Zero Motorcycles Launches Dealer Network

Zero Motorcycles announced a new network of eight dealerships as the electric motorcycle company begins the transition from an online-based sales model to a traditional showroom sales model. Until now, Zero conducts its sales over the Internet with the help of a system of Independent Representatives around the country who use a handful of demo models instead of actual inventory to showcase the brand. As both demand and production have increased, Zero is ready to adopt a new dealer-based model.