2002 Harley-davidson Fxstd on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

What am I gonna do with a gun rack?

Living in Shoreditch I come across a unique variety of motorcycles on the road; from XS650s, to classic Lambrettas and one completely brown jelly-mould CBR600. My favourite of the regular bikes I see is this Harley-Davidson badged Armstrong MT500. In my head I like to think that the owner operates as an urban vigilante, realistically whoever rides this ex-Army bike is probably an artist and instead of a weapon in the gun holder it's probably art equipment.

Milwaukee’s The Iron Horse Hotel

Historically speaking, the kinds of places that have openly accepted or invited motorcycle enthusiasts and their bikes were lacking in a number of areas. While they may have been convenient and offered motorcycle-friendly amenities, they did so with little comfort or luxury. On the other hand, accommodations on the higher end of the spectrum were pretentious and inconvenient for storing bikes and gear.