2002 Harley-davidson Flstf/flstfi Fat Boy on 2040-motos

Moto blog

AMA Honors Zero and Scot Harden with Bessie Stringfield Award

The American Motorcyclist Association has bestowed a special recognition award to Zero Motorcycles and its Vice President of Marketing, Hall-of-Famer Scot Harden, for their work in attracting new riders and the positive impact they’ve delivered to mainstream media. Harden (pictured above from our recent Zero FX dirt riding review) and Zero were awarded the AMA Bessie Stringfield Award which recognizes individuals who have been instrumental in bringing emerging markets to motorcycling. The award is named after 2002 AMA Hall of Fame inductee Bessie Stringfield, the first African-American woman to ride solo across the United States and a civilian motorcycle dispatch rider for the army in World War II.

AMA Road Racing From Laguna Seca Will Not Be Televised Or Online

AMA Pro Racing has confirmed that round four of the AMA Pro Road Racing series from the FIM Superbike World Championship, Geico Motorcycle U.S. Round at Mazda Raceway Laguna Seca will not be available for live broadcast on FansChoice.tv or post-race viewing. AMA Pro Racing engaged in good faith negotiations with the event’s rights holder (Dorna -TS), but, ultimately, was unable to reach an agreement in the best interest of all parties involved.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.