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Actor and Avid Rider, Lorenzo Lamas, to Lead Charity Ride for Abused Children

Lorenzo Lamas, the heartthrob who played ex-cop Reno Raines, a chopper/cruiser-riding beefcake sporting a flowing mane (that most women wished they had), out for justice in the ’90s TV drama, Renegade, is a real life motorcyclist, and will lead a charity ride on June 3 as the grand marshal for Child Abuse Awareness. Slated to join Lamas are actors/riders from Sons of Anarchy, Southland and American Ninja, as well as law enforcement and the general public, on the ride that will depart from Bartels’ Harley-Davidson in Marina del Rey, Calif., and end at the Newport Dunes Resort in Newport Beach, Calif. Here’s the full set of details on the ride from the press release: LOS ANGELES, CA – March 8, 2012 – Organizers have announced that the much anticipated ’Ride to the Dunes’ for Child Abuse Awareness, led by Grand Marshal, Lorenzo Lamas, scheduled forSunday June 3, 2012 will begin with a beautiful ride from Bartels’ Harley-Davidson, 4141 Lincoln Blvd., Marina Del Rey, CA to the serene Newport Dunes Resort, Newport Beach, CA.

Harley-Davidson Street 750 Goes Flat Tracking At X Games

Harley-Davidson’s new Street 750 is set to make its flat track debut this weekend at X Games Austin. Reigning AMA Pro Flat Track Grand National champion Brad “the Bullet” Baker will lead the exhibition race. Highlights of the race will air on ESPN during the X Games competition coverage. A Conversation With AMA Grand National Champion Brad Baker “The action-packed environment at X Games Austin fits perfectly with the attitude and identity of the new Street 750 motorcycle,” said Dino Bernacchi, Director U.S. Marketing, Harley-Davidson Motor Company.

Marlon Brando Estate Files Suit Against Harley-Davidson

Brando Enterprises, an operating entity that protects the Marlon Brando brand on behalf of the actor’s family, has filed a lawsuit against Harley-Davidson. The suit alleges Harley-Davidson used the legendary actor’s name without a license for a leather riding boot called “The Brando”. “It is interesting that Harley-Davidson – a company that is vigorously protective of its own brand – would seek to exploit an iconic property without benefit of a licensing agreement,” says  Jeffrey I.