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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Showdown: BMW R 1250 GS Vs Harley-Davidson Pan America 1250 Special

The OG Adventure Tourer takes on the young upstart Credit: Photos by Evans Brasfield; Video by: Sean Matic | Videos by Sean Matic C’mon, you knew it was going to happen. How could we not put the newcomer to the ADV scene head-to-head with the long standing heavyweight from the Fatherland? Our comparison of the Harley-Davidson Pan America 1250 Special and BMW R 1250 GS kicks off a series of monthly two-bike tests for 2022.

2013 Harley-Davidson World Ride Scheduled for June 23-24

Harley-Davidson riders around the world will head out on the road June 23-24 for the 2013 Harley-Davidson World Ride. The event is organized by the Harley Owners Group (H.O.G.), but non-members are invited to join in to celebrate Harley-Davidson‘s 110th anniversary as well as H.O.G.’s 30th anniversary. “Harley-Davidson is celebrating two big anniversaries this year, and the World Ride is a great way for riders around the world to celebrate them with us,” says Ken Knuteson, H.O.G.