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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Marlon Brando Estate Files Suit Against Harley-Davidson

Brando Enterprises, an operating entity that protects the Marlon Brando brand on behalf of the actor’s family, has filed a lawsuit against Harley-Davidson. The suit alleges Harley-Davidson used the legendary actor’s name without a license for a leather riding boot called “The Brando”. “It is interesting that Harley-Davidson – a company that is vigorously protective of its own brand – would seek to exploit an iconic property without benefit of a licensing agreement,” says  Jeffrey I.

Sturgis Motorcycle Hall of Fame Announces 2013 Induction Class

The Sturgis Motorcycle Museum & Hall of Fame announced it will induct five new members for 2013. The Hall also announced it will add one new member to its Freedom Fighters Hall of Fame. For 2013, the Hall will welcome to its ranks motorcycle attorney Russ Brown, custom chopper builder Rick Fairless (pictured above), Harley-Davidson dealer Bill Gikling, actor Marjoe Gortner of the television special “Sturgis: The Great Ride”, and antique motorcycle expert Lonnie Isam, Sr.