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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

AMA Pro Racing Announces Preliminary 2013 Road Racing Schedule

AMA Pro Racing released a preliminary calendar for its 2013 Road Racing season. The tentative schedule contains nine confirmed rounds with another two to be confirmed. Next season will again see four classes of racing: AMA Pro National Guard Superbike, AMA Pro GoPro Daytona Sportbike, AMA Pro Motorcycle-Superstore.com SuperSport, and the AMA Pro Vance & Hines Harley-Davidson series which returns under its new name.

NHTSA Launches Recall Look-up by VIN Tool

The U.S. Department of Transportation and the National Highway Traffic Safety Administration have launched a new free online tool that should make it easier for consumers to inspect their vehicles’ safety recall histories. The new search tool, available at http://www.safercar.gov/vinlookup, allows people to look for recall campaigns by entering Vehicle Identification Numbers.