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Bonhams To Auction Wayne Pierce Family Collection Of Motorcycles Jan. 9, 2014, In Las Vegas

On January 9, 2014, during the fourth annual Las Vegas Sale of motorcycles at Bally’s Hotel and Casino, Bonhams, the world’s largest auction house for cars, motorcycles and memorabilia, will be auctioning off over 50 motorcycles from the extensive Wayne Pierce family museum collection, all offered at no reserve. Among the machines is a first-year Harley-Davidson Sportster believed to be the 10th XL883 produced in 1957, a 1933 Harley VLE police bike that saw actual duty on the streets of Chicago before being cast in the 1987 Kevin Costner gangster movie, “The Untouchables,” and an authentic and unrestored 1947 Harley Knucklehead wearing period aftermarket accessories. Wayne “Pappy” Pierce started his Harley-Davidson dealership in 1957, run out of a one-room tin shed in DeKalb, Illinois.

2012 Harley-Davidson Dyna Switchback Revealed

Harley-Davidson has revealed a new member to its Dyna family featuring quick change convertibility from touring to cruiser mode. As we expected, the new Harley-Davidson Dyna Switchback features hard saddlebags and fork-mounted windshield that can be removed quickly and without tools, allowing it to change from a touring motorcycle to a cruiser, and back again. The Dyna Switchback uses Harley-Davidson’s Twin Cam 103 engine, 2-into-1 chrome exhaust, and five-spoke cast aluminum wheels with full fenders.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.