1996 Harley-davidson Flstc on 2040-motos

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson and an American Hero

As motorcyclists, we’re drawn to the freedom two wheels represent; just man, machine and the open road. The feeling rings true today as it did 72 years ago, when Wallace Van Sandt, of Birmingham, Alabama, took delivery of his 1941 Harley-Davidson WLD Special Sport Solo, purchased new in 1940 for $365 (roughly $5800 in today’s money) by his father as a high school graduation gift. The WLD Special Sport Solo was a ringer in its day.

Motorcycle Stirrups – Yes, They Exist!

What do you get when a lifelong horse rider and motorcyclist from Nebraska gets inspired to combine his two loves? Why, motorcycle stirrups, of course! The idea came to Devin Santana, proprietor of Nebraska City Iron Works, one day when he was riding his Harley-Davidson down the road and looked down at his feet.